Agency veteran.
Ran the in-house.
Built the practice.
Steven Cooper (Coop) is a fractional communications strategist for life sciences and health technology companies with niche expertise in earned media relations. Twenty-five years of earned media leadership and a deep bench of relationships — from launching and serving as a leader of Edelman's first-of-its-kind national health media practice to running media relations at Verily (formerly Alphabet/Google Life Sciences) — available directly, without the overhead.
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A different kind of
communications partner.
As the healthcare sector navigates an increasingly complex intersection of AI innovation, regulatory scrutiny, and shifting market dynamics, the need for an informed narrative and a carefully plotted earned media approach has never been higher.
Scoop Media, LLC is here to provide life sciences, digital health, and medtech companies with a different kind of communications partner. With extensive in-house and agency experience, I specialize in translating dense scientific and technology advancements into compelling storytelling that resonates with top-tier media, investors, consumers, and partners.
My background shapes a natural bridge — I've worked within and alongside leading agencies, inside the client walls, and across the desks of the journalists who matter most in this industry. That access and context is what Scoop Media brings to every engagement.
As a fractional partner, I offer the strategic heavy lifting of a veteran executive with the agility of an independent contractor. I provide:
Scoop Media offers the institutional knowledge of a seasoned communications executive with the agility and efficiency of a specialized consultancy. Whether you are navigating a pivotal data readout, a product launch, leadership change or a competitive market shift — I provide the senior-level strategic execution required to move the story forward.
"I've worked within and alongside leading agencies, inside the client walls, and across the desks of the journalists who matter most in this industry."
What we build together
Strategic Media Relations & Narrative Architecture
Fractional Communications Leadership
Specialized Sector Navigation
Executive Visibility & Thought Leadership
The work spans the full health and life sciences landscape — from oncology breakthroughs to digital health platforms — always grounded in the earned media that shapes perception, drives visibility and builds lasting credibility.
If your story isn't landing, the science isn't the problem.
Whether you're preparing for a Series round, an FDA approval, a data readout, or a category launch — the right narrative changes what's possible. Let's find yours.
Retainer and project engagements available — structured for the stage you're in. coop@scoop-media.net